the retail B2C aspect of the information economy is dying.
the reputation economy is rising to take its place.
this is going to be one of the pivotal meta-trends of the next
several years and it is already well underway. its been taking root
for years and like many such exponentially driven processes of
social contagion, its little by little then all at once as that
which seemed subtle suddenly comes to raucous and unmistakable
bloom.
and we are about to see the full flower of this phenomenon.
but what does that mean?
the 90s ushered in a radical change in information. that which
was once hard to access and hard to share become so plentiful and
cheap that it has now flipped over into hard to avoid and hard to
assess.
in 1990, real time news and stock prices and commentary were the
province of a very select few. now its baseline expectation for
people on budget airline flights.
that which was once the currency of a small elite is now in
ubiquitous circulation. this has dramatically changed the manner in
which it is not only consumed, but provided.
the sheer volume of information has become overwhelming, and its
stridence and pandering qualities have been accentuated as 10,000
memes fight for each eyeball that not so long ago had only 3 or 4
to choose from.
not only does this make keeping up with it near impossible, it
also means that the power to control and slant it has become a sort
of commanding heights in this new economy:
control what people see and you can control what they believe.
shape the message, shape the society.
and not everyone in this ecosystem has your best interests at
heart.
this gave rise to a vast public private partnership of media and
government, an ugly and unconstitutional alliance of both
convenience and need arising from both exigency and
opportunity.
the information age has been death for big
media.
ratings and revenues have collapsed as oligopoly
eroded and information broke free.
this freedom posed a clear and present danger to government
(especially bureaucratic permanent government) narrative and
control and s...